Life at fit for purpose is getting more and more interesting, our massage work is building nicely and we are starting to work in a more holistic way, as we had always intended. Not holistic in the herbal medicine way but in the way that we address a challenge.
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| Biomechanical Analysis |
Our objective quickly crystallised to that of providing a service to those who are 'at the end of their tether'; for want of a better phrase. What does that mean? Well, people who are struggling to find a solution, have seen lots of people, spent loads of money and are just down right frustrated - maybe at the point of giving up.
This approach isn't easy, it means there is a chance of failure but it is rewarding and we work hard to develop integrated skills and knowledge that allows us to discuss everything; physiology and psychology, at a detailed level, referring where necessary but mostly able to work within the Fit for Purpose environment.
What of the idea that hit me in the face (first paragraph)? Well, our marketing and pricing is a list of items whereas our product is an integrated service - massage stands alone in it's own right but other things like physiological testing, nutrition, nlp/hypnotherapy are more tools to form part of a solution. This realisation brings clarity to our marketing strategy and perhaps more importantly we know what to say when we are in the pub and someone says "so what is fit for purpose?", "... it's a place where people come for a solution, to get back on track and progress to a higher level by using an integrated range of techniques that work holistically, not disparately... that makes fit for purpose unique".
